Free Marketing Guides
Complete guides you can read online or download as PDFs. Each one includes step-by-step instructions, worked examples and checklists.
Guides
Google Ads Beginner's Guide
A practical, plain-English walkthrough of Google Ads for small businesses and freelancers: how to plan, set up, measure and improve your first campaigns without wasting budget.
Meta Ads and Lead Generation Guide
Learn how to plan, launch and improve lead generation campaigns on Facebook and Instagram, calculate what a lead is worth to you, and turn more of those leads into customers with fast follow-up.
SEO, AEO and GEO Guide
An honest, practical guide to search engine optimisation and the newer practices of optimising for answer engines and AI-generated answers, with checklists, examples and a step-by-step plan.
AI Marketing and Productivity Guide
Learn where AI assistants genuinely save time in marketing and operations, how to write prompts that produce usable drafts, and how to review, protect data and measure results honestly.
Website Growth and Conversion Guide
A practical playbook for small businesses and marketers to attract the right visitors, measure what matters, and improve the share of visitors who become leads and customers.